Vital Proteins took IDEA World by storm with a fitness activation featuring @KaisaFit!
If you were in Las Vegas for the IDEA World, you may have seen prompts on the floor to #JustMove. That was the name of the game for Vital Proteins’ fitness partnership with Kaisa Keranen, better known as @KaisaFit and creator of the #JustMove campaign. While at IDEA World, attendees had the opportunity to take part in Kick It with Kaisa, a group fitness class, and walked away with Vital Proteins swag. Following Kick It with Kaisa, Vital Proteins hosted a meet-and-greet with Kaisa, making the IDEA World experience one to remember. Check out the video below to see all of the action at IDEA World 2017!
Who is Kaisa Keranen?
Kaisa Keranen is a personal trainer, fitness educator, and social media influencer behind the #JustMove campaign. She empowers people through movement and embodies many of the vital values including entrepreneurship, courage, and risk taking.
Kaisa has been featured in such digital magazines as Vogue, Shape, SELF, Harpers Bazaar, Oxygen and ESPNW to name a few. She was featured on the Greatist as one of the most influential people in health and fitness and most notably was asked by Michelle Obama to be one of the go to trainers for her “Let’s Move” digital campaign.